There are 7 main reasons why every small, medium based business should have a Mobile app for the service that they’re providing.
When you understand these seven core factors it makes it a lot simpler to justify a mobile app.
Reason 1 The number one reason is when somebody sets up a mobile app on their phone, they are visible to their consumers at all times. It doesn’t alter the reality that a user has to scroll through on their phone to discover apps that they desire to use. Now whether they open that app you or not is irrelevant, the reality that their logo design and their branding is constantly within, sort of, their eye shot, subconsciously they’re aware of that and it helps to enhance your brand.
Reason 2 So with push alerts it really just gives you an instant direct kind of contact that can always be made use of as a little reminder to plant seeds in your consumers’ minds about the products and services that you offer. Now with an app you can have lots of different choices on it from basic information about your business prices, reserving forms, loyalty cards and coupons. If you run a blog you can release your latest blog feeds onto your app.
Reason 3 A push notification message to a user of your app when they get in a specific radius that will send them out a coupon to come into your shop, and they’ll get 10 % off; which is profoundly powerful because you are marketing individuals based upon the location they are currently at. And if they’re near your shop, and they’re considering going to another store to purchase something which they could purchase from yours. When they get a coupon through to their phone that makes it a really simple choice of where they wish to go.
There are countless companies these days that run loyalty card programs sent by mail out, or snail mail, discount coupons in the post to individuals’s doors. I have actually lost count of discount coupons which have actually come through my mail box which I desire to use but I just forget about it. (I never forget to bring my phone out with me though) Now with an app you can digitalise all this by having the commitment card within the app, you can have the vouchers within the app.
Reason 4 The next major point is point 4 and it’s to help you construct branding recognition. If you look at the entire branding principle you can make your app whatever way you want. You can utilize the business logo design, you can take your business colours and you can develop an app. And after that you have the recognition side of it and the more you can get customers seeing your app, utilizing your app, taking a look at info in your app, the more they are going to be open to coming back to you for return business, due to the fact that you’ve built up a level of trust with that client. Now there are a lot of different sectors and corporates that you can construct this app but … an example would be a hair salon. They might take pictures of some of their clients’ haircuts that they have actually simply done and they can post it … publish it onto the app. Due to the fact that users want to go onto that app and they can see perhaps concepts for the next haircut they desire, that becomes important. Then it confirms that salon is able to do the job that they wish to do.
Reason 5 Individuals can open up your app, look at your brochure and they can make a deision to come in. Maybe you’ve got a real estate app and people are looking for buildings in a specific area. And if users have a method to get the same end result without having to pick up the phone and call you, then it’s going to improve your business. Let’s say for example, you want to make a reservation for dinner or you want to make a reservation for a massage. Well, then, you can simply open up the app on your phone, go into in their booking, pick the date, choose the time and then you can make that appointment, all without having to pick up the phone.
Reason 6 Nearly all offline businesses require a website and those that do not are commonly being sold on getting a website developed. A mobile app is precisely the same principle and it’s growing. So now not only do businesses require a website they also need an app. It just offers you multiple channels to be able to interact with your consumer.
Reason 7, last but not least, it’s creating a loyalty with your customer. When you think about how much advertising the average person must see; whether it be TV advertising; whether it would bill boards they drive past; whether it will be advertising at bus shelters, on their Facebook news feed. When they search Google on websites they visit with banner ads; coupons that are posted through the door, I mean, emails they get sent. It’s a lot of space to compete with so when you try to advertise you’re going to slowly… unless you’re right on the ball, you’ll lose… you’ll begin to lose your impact with your customers.
Now if they have your app on their phone, you don’t need to compete with everyone else. You don’t need to compete with anyone else with Facebook ads; you don’t need to compete with anyone else in adword ads because they have their own… you have your own little space on their phone, which is your app. So you’ve got a nice little bit in their pocket where you’re able to communicate with them directly at any point. So when you’re running an offer, rather than relying on them to look at your fan page or visit your website to see what offer it is you’re running; you can just send the push notification which will alert that user to that offer. So there’s no competing with anyone and that will help to build return business.